“Our _ grows exponentially with your audience” Instead of saying scalable, say flexible, transferable, malleable, growth-worthy, future-proof or simply illustrate a concept that quantifies your subject’s alleged “scalability”: Vague adjectives don’t help you tell the truth, and more than anything they’ll do well to confuse your readers. Scalable is an incredibly vague word that provides no frame of reference for the recipient, and surprisingly this one’s one of the worst offenders on my list. If these somewhat mundane suggestions won’t suffice, get creative by calling out your social media peers as comrades, cohorts, compatriots or minions. But it doesn’t always hurt to resort to a simpler, more relatable term to avoid confusing your readers – especially when it’s a word that’s being used to address them directly. How about just followers? Or friends? This word may, admittedly, be cringe-worthy purely based on the way it sounds, and maybe that’s just my opinion. Try aficionado, authority, buff, or whiz on for size instead (or refer to the synonyms I provided earlier for guru, because they’ll work just as well). Let’s do ourselves a favor and forsake this popular and nonsensical use of an ancient word in light of more flattering (and less boastful) identifications. So, for example, if you’re labelling yourself as a “PR ninja”, you’re quite literally a stealthy public relations person who’s good at spying on and killing people with your bare hands. In case we’ve forgotten, a ninja is a warrior who’s highly trained in the martial art of ninjutsu, stealth and espionage. Ninja has become a suffix that’s tacked onto industry specializations ranging from social media and PR to content marketing and SEO. Here’s an exceptionally silly use of a word that’s utilized far too often, and constantly in contexts where it makes no real sense. Way classier than guru, am I right? Something-er-other ninja Some hearty alternatives to consider are specialist, veteran, virtuoso, ace or adept.ĭoesn’t “optimization ace” or “social media adept” have a nice ring? Or perhaps “web development virtuoso” is better suited to your taste. According to this word’s definition, “a leader in a particular field”, you’d have to be pretty darn esteemed to use it in the first place. Let’s face it… this one is completely corny, and its use has become laughable among many circles. I guarantee you’ll sound a whole lot fresher, and your peers will thank you for it. Image from Nina Matthews, licensed under CC Attribution 2.0 GenericĬalling all marketing professionals far and wide: Reinvigorate your vocabulary with the following synonyms for our most overused industry lingo. How to Watch Love Island UK From Abroad.
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